Non-Profit website re-design
Website project summary:
For this project, I worked with the board of directors of a Detroit-based community non-profit to design an improved new website experience for both customer facing and internal interactions.
Key features include an outreach portal for ease of collecting data, donations, and connecting with the community projects. Also, I developed a new web store with updated merchandise designs to engage Detroiters.
Additionally, key stakeholders and myself used human centered design methodologies to create the organization’s overall brand and messaging theme. Check out the website below.
My role in design:
UIUX + Strategy Design Lead | Let's Go Detroit (Non-profit)
UIUX + Strategy Design Lead | Let's Go Detroit (Non-profit)
+ Facilitated collaborative discussions that led to clear definitions of business goals
+ Combined Human-centered design insights with business goals to create a low-cost,
low-maintenance, high-impact website experience
low-maintenance, high-impact website experience
+ Managed content and timelines with stakeholders via Google Docs and Trello
+ Preformed competitive landscape analysis and created an inspiration moodboard via Adobe InDesign
+ Created website screen-flows + information architecture via Figma
+ Provided hand sketched iterative wireframes in order to communicate/translate ideas to stakeholders
+ Provided all web and print design assets via Adobe Illustrator, Photoshop, and InDesign
+ Modified CSS + HTML code for some website design features
+ Created and implemented review processes to connect all stakeholders with documentation
+ Led all design, implementation, and site migration efforts
Content Tracking + Collaboration
Moodboard + Competitive Landscape Analysis
Information Architecture
Wireframe sketches
Final design mockups + Printing Coordination
CSS + HTML modifications
